MOBILE, DESIGN, WIREFRAME, AI DEV

Rover.ai

Rover.ai is an AI powered travel companion that understands your preferences, anticipates your needs, and supports you at every step of your journey.


ENVIRONMENT

MAInD SUPSI

DATE

May 2025

ROLE

UX Researcher, UX Designer and AI Developer

  • Graphic Design
  • Phone Mockup

Phase 1

UX Research & Insights

User Needs:

  • Flexible Planning: 78% of travelers want structured itineraries with room for spontaneity (survey data).
  • Real-Time Adaptation: Pain points included weather disruptions, overcrowding, and lack of authentic local tips.
  • Integrated Tools: Users frustrated by juggling 4+ apps for planning/navigation.

Archetypes:

Defined 5 traveler types (e.g., Social Explorer, Practical Adventurer) with tailored AI interactions.

  • Graphic Design
  • Graphic Design

Phase 2

AI-Powered Features Development

Dynamic Itineraries:
  • Gemini Integration: Simulated real-time itinerary adjustments based on weather, energy levels, and crowds.
  • Voice Onboarding: Natural language processing to capture preferences (e.g., "Show me hidden art galleries").
  • Social Media Mining: Analyzed Instagram likes/saves to auto-generate mood boards for destination inspiration.
  • Proactive Assistance: Push notifications for alternative routes during disruptions ("Museum closed? Try this underground jazz club").
  • Graphic Design
  • Graphic Design
  • Graphic Design
  • Graphic Design

Phase 3

UX Design & Prototyping

  • Developed wireframes and interactive prototypes for AI-powered task delegation flow
  • Designed conversational interface with visual feedback for AI actions
  • Created user flows for itinerary creation, suggestion generation, and replanning scenarios
  • Graphic Design
  • Graphic Design
  • Graphic Design