MOBILE, WIREFRAME, DESIGN, RESEARCH

Genimates

Design a digital platform where freelancers learn skills collaboratively in small groups, supported by generative AI for real-time engagement.


ENVIRONMENT

MAInD SUPSI

DATE

December 2024

ROLE

UX Researcher and UX Designer

  • Graphic Design
  • Graphic Design
  • Phone Mockup
  • Phone Mockup

Phase 1

UX Research

Competitive Analysis: Mapped peer-learning platforms (Huddlecraft, Lunchclub) to identify gaps in scalability and engagement.

Trend Synthesis: Explored learning-by-doing methodologies, generative AI tools, and peer-group dynamics.

Semi-Structured Interviews: Conducted 5 interviews with freelancers, a teacher, and a peer-learning founder.

  • Graphic Design
  • Graphic Design

Phase 2

UX Design & Testing

Designed a chat-based MVP with:

  • AI-autofilled profiles (skills/interest-based matching).
  • Small-group icebreakers to build rapport.
  • AI prompts to re-engage stagnant discussions.

Ran lean usability tests on 3 core flows:

  • Profile-building: Users wanted clearer AI-editing controls.
  • Group suggestions: Needed transparency on size limits.
  • Chat interactions: Testers mistook AI for humans—iterated on UI cues.

  • Graphic Design
  • Graphic Design