Project Goal

Rover.ai is designed for connected travelers who seek a personalized, seamless, and dynamic travel experience. It’s more than just an assistant – it’s an AI powered travel companion that understands your preferences, anticipates your needs, and supports you at every step of your journey.

UX Research & Insights

User Needs:

• Flexible Planning: 78% of travelers want structured itineraries with room for spontaneity (survey data).
• Real-Time Adaptation: Pain points included weather disruptions, overcrowding, and lack of authentic local tips.
• Integrated Tools: Users frustrated by juggling 4+ apps for planning/navigation.

Archetypes:

• Defined 5 traveler types (e.g., Social Explorer, Practical Adventurer) with tailored AI interactions.

AI-Powered Features

Dynamic Itineraries:

• Gemini Integration: Simulated real-time itinerary adjustments based on weather, energy levels, and crowds.

Voice Onboarding:

• Natural language processing to capture preferences (e.g., "Show me hidden art galleries").

Social Media Mining:

• Analyzed Instagram likes/saves to auto-generate mood boards for destination inspiration.

Proactive Assistance:

• Push notifications for alternative routes during disruptions ("Museum closed? Try this underground jazz club").

Key Differentiators

• Ethical AI: Transparent data use (no manipulation) and gender-neutral persona (Navi).
• Hybrid Planning: Balanced AI suggestions with human-curated local insights.
• Tools: Figma, Gemini API, Instagram Graph API